20 Lead Capture Form Tips to Increase Your Conversion in 2020 You’ve probably heard that “money is in the email list” and that it’s vital to build the one with engaged followers. Your website and landing pages are one of the most proven ways to quickly build the list. When you add a lead capture form to your lead capture pages, you can start asking visitors… by Irina Maltseva Continue Reading...
20 Lead Capture Form Tips to Increase Your Conversion in 2020 You’ve probably heard that “money is in the email list” and that it’s vital to build the one with engaged followers. Your website and landing pages are one of the most proven ways to quickly build the list. When you add a lead capture form to your lead capture pages, you can start asking visitors… by Irina Maltseva Continue Reading...
7 ActiveCampaign Alternatives That Help You Grow Your Business On Autopilot Marketing automation tools have been growing in popularity over the last little while as people make the push to streamline their lives and reduce the amount of time that is spent doing manual tasks. As these tools become more popular, comes an increase in competition. ActiveCampaign is one of the juggernauts in this field (they… by Irina Maltseva Continue Reading...
How Small Businesses Can Benefit From Marketing Automation Tired of guessing games — will this or that marketing activity work out or not, especially when budgets are melting, like snow in March? It’s a common problem even for enterprises, not to mention small businesses. And the more activities companies embrace, the harder it becomes to handle all of them efficiently. This point isn’t… by Irina Maltseva Continue Reading...
Key Business Metrics Every SaaS Company Should Track Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money… by Irina Maltseva Continue Reading...
Marketing Automation & Content Marketing: Use Them Together By now it’s a well-known fact that content is king. We heard about it on seminars and trainings, we’ve seen statistics and whitepapers praising it, we are fully aware that our competitors allocate bigger and bigger shares of their marketing budgets to content creation and distribution and we know that we better up our game… by Irina Maltseva Continue Reading...
Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays…. by Irina Maltseva Continue Reading...