Top 7 Newsletter Templates in Platformly 📧 For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their… by Vanessa Marcos Continue Reading...
Top 7 Newsletter Templates in Platformly 📧 For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their… by Vanessa Marcos Continue Reading...
Advantages of Segmenting Your Email Marketing Campaigns Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First… by Vanessa Marcos Continue Reading...
What Is Link Tracking & Why Do You Need It? 🔗 Link tracking is one of the most underrated features in Platformly. Our software allows users to track links, but many users may not be aware of the advantages of this feature and how it can help to improve conversion rates. That’s why we’re going to explain in this article what link tracking is, and why you… by Vanessa Marcos Continue Reading...
7 Marketing Trends for 2021 🍾 2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,… by Vanessa Marcos Continue Reading...
What Are Sales Pipelines & How To Create One 🧭 If you’re not sure what steps your customers need to go through prior to making a purchase, a sales pipeline might help you. We recently added this feature to Platformly so, in this article, we’ll show you how to use them in order to sell more and improve your relationship with customers. 🤝 But first of… by Vanessa Marcos Continue Reading...
Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃 Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is… by Vanessa Marcos Continue Reading...
12 Best Tips for Abandoned Cart Emails 🛒 If you run an eCommerce store, you’re probably aware that almost 70% (on average) of your shoppers abandon their carts. That seems like a lot, doesn’t it? But not all of it is bad news for you. The good news is that if you send emails to all your customers who left a cart behind,… by Vanessa Marcos Continue Reading...
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤 Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives… by Vanessa Marcos Continue Reading...
7 Ways Marketing Automation Can Help Your eCommerce Business 🛍️ As a marketer, you’ve probably heard of eCommerce marketing automation. However, when people first hear about marketing automation, they usually have quite a few questions. Is it going to replace real-life marketers? How does it work? How is it going to help me? This article is going to answer these questions by showing a few… by Vanessa Marcos Continue Reading...
How To Boost Your Sales Using Lead Scoring 🛍️ Lead scoring is one of the most popular features in Platformly. Many users recommend it, and it has earned us a mention in the top 4 of the Capterra’s Sales and Marketing Tools with built-in lead scoring. Our lead scoring abilities got us a 4.8-star rating out of 5 from our own customers, so we’re… by Vanessa Marcos Continue Reading...