Did you know that there are 4 billion active email users every day?

Amazing, right?

Knowing these stats might be of importance to your business. Stats about email marketing KPIs are also relevant, and they can help you to measure how you are performing compared to others – if you know what the average click-through rate is, it helps you understand how you’re doing.

Without further ado, let’s go through the top 50 email stats for 2022.

1. There are 4 billion daily email users. 📨

2. In the last year, the average click-through rate was 2.6%.

3. Response rates higher than 10% are considered acceptable.

4. In Europe, North America, and Asia-Pacific, email marketing is the most widely used channel to engage with customers.

5. 72% of customers prefer email for business communication.

6. Email is the main communication tool for 52% of all business owners and professionals.

7. 21% of sent emails are opened in the first hour after delivery.

8. Email marketing return on investment is 4200%: $42 for every $1 spent.

9. Email performs 40% better than social media.

10. 50.7% of customers say that email marketing campaigns influence them to buy.

11. Uses for email marketing include customer retention (74%), lead nurturing (78%), sales (84%), and lead generation (85%).

12. 61% of subscribers would like to receive promotional emails every week.

13. Weekends have the worst opening and click-through rates.

14. Autumn and winter have the highest engagement rates, including on Black Friday, Cyber Monday, and just before Christmas.

15. Tuesday is the best day to send email campaigns, followed by Thursday.

16. 51% of all companies already use marketing automation. That percentage rises to 64% for B2B companies.

17. Compared to typical bulk emails, triggered emails register 8 times more opens.

18. The average unsubscribe rate for triggered emails is 0.58%; the spam rate is 0.06%.

19. Triggered email messages have an average open rate of 46% and a click-through rate of 11%.

20. Segmented email campaigns register a 50% higher click-through rate when compared to non-targeted campaigns.

21. Personalization in email marketing increases the open rate, the click-through rate, and customer satisfaction.

22. When used in email marketing campaigns, segmentation can lead to a 760% increase in revenue.

23. 88% of users say they are more likely to engage with an email message if it feels like it was precisely tailored to them.

24. 62% of emails are opened because they have a personalized subject line.

25. Just by adding your recipient's name to the email content, your open and click-through rate can increase up to 35%.

26. According to users, these are the most frustrating things about personalization: products already purchased (13%), inappropriate season or location (14%), name misspelling (15%), expired offer (24%), recommended items don’t match their interests (34%).

27. Only 4% of marketers use highly-personalized targeting. 📮

28. 53% of marketers do not use targeting in their email marketing at all.

29. Email subject lines determine the open rate. 47% of people decide to open emails based on the subject line

30. 69% of recipients report spam judging only by the subject line.

31. Welcome emails bring 320% more revenue than other promo emails.

32. In 2020, 78% of marketers said email is important to overall company success, compared to 71% in 2019.

33. Adding a photo to your email signature can get you 32% more replies. 🖼️

34. Emails with “fw:” in the subject line are 17% less likely to be opened.

35. Only 37% of recipients over 65 like seeing emojis and gifs on their emails, in comparison to 68% of millennials.

36. Adding an emoji in the subject line can increase your open rate 56%.

37. Sending a video in your first email for a recipient increases your CTR (click-through rate) up to 56%.

38. The use of the word “video” in your emails reduces unsubscribes by 26%. At the same time, it increases open rates by 19%.

39. More than half (54%) of email recipients prefer emails with videos.

40. 66% of recipients say they prefer images to text in their emails.

41. If an email does not open in less than 5 seconds, 74% of users will delete it.

42. Almost half of all email recipients read their emails without turning the images on.

43. 88% of smartphone users read their emails on their phones.

44. Nearly 20% of email campaigns sent last year were not mobile-friendly.

45. Almost half of recipients delete emails simply because they are not responsive. At the same time, 32.2% read the email later on
another device.

46. 52% of B2C brands’ websites and emails aren’t yet optimized for mobile.

47. Over 40% of marketers suffered with budget cuts to email marketing due to the pandemic.

48. In the last 12 months, 78% of marketers have reported an increase in email engagement.

49. The global email marketing industry is expected to be valued at $17.9 billion until 2027. 🤑

50. 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily

Wrapping Up

Using email marketing stats, we have designed a picture of how email marketing will grow in 2022 and the upcoming years.

No matter how many marketers claim the death of email, it is still one of the best (if not the best) ways to reach out to customers and prospects.

If you’d like to try email marketing for your business, check Platformly – a very comprehensive service that includes email marketing, marketing automation, and much more.

This list was compiled using Snov.io, Hubspot and Backlinko as sources.