The Ultimate SMS Marketing Guide 💬 Did you know that on average smartphone users check their phone over 90 times a day? With this in mind, it’s easy to understand why SMS Marketing is so effective when it comes to engagements and results. SMS’s response rate is eight times higher than email. Also, 58% of users say that texting is the… by Vanessa Marcos Continue Reading...
The Ultimate SMS Marketing Guide 💬 Did you know that on average smartphone users check their phone over 90 times a day? With this in mind, it’s easy to understand why SMS Marketing is so effective when it comes to engagements and results. SMS’s response rate is eight times higher than email. Also, 58% of users say that texting is the… by Vanessa Marcos Continue Reading...
Sales Reporting 📈 New Features, Improvements… Do you run an online store? Well, we have some great news for you! We have released several new features and made several improvements to our Sales Reports section. Sales Reporting Templates You can now choose a Sales Reporting Template for your reports. Open the “Reports” drop-down menu and click on “Sales”. Then, click on… by Julien Duc Continue Reading...
Best Time to Send Emails 📧 Is There a Definite Answer? If you got here, you were asking yourself something along the lines of “what is the best time to send my email campaign?” You’ve probably also read several articles saying “it depends”. That is the right answer, but is it satisfactory? Of course not. The thing is, although the best time to send email campaigns… by Vanessa Marcos Continue Reading...
Top 50 Email Subject Lines – Tried & Tested When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your… by Vanessa Marcos Continue Reading...
New Feature: Push Notifications 💬 Today we are super excited to announce the release of a highly requested feature: Push Notifications 🔥 which are included in your Platformly membership, at no extra cost. What are Push Notifications? Push Notifications are clickable pop-up messages that appear on users’ browsers irrespective of the browser they are on. They serve as a communication… by Julien Duc Continue Reading...
Platform.ly Spring 2021 Update 🌱 New Features, Improvements… Now that Spring’s here in the Northern Hemisphere, it’s time for us to give you a recap of all the new features and improvements released over the past few weeks. ➡️ Just in, case you missed it, here is our Winter update… ☃️ ➡️ We also released our Slack integration. You can read more about… by Julien Duc Continue Reading...
Top 7 Newsletter Templates in Platformly 📧 For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their… by Vanessa Marcos Continue Reading...
Advantages of Segmenting Your Email Marketing Campaigns Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First… by Vanessa Marcos Continue Reading...
What Is Link Tracking & Why Do You Need It? 🔗 Link tracking is one of the most underrated features in Platformly. Our software allows users to track links, but many users may not be aware of the advantages of this feature and how it can help to improve conversion rates. That’s why we’re going to explain in this article what link tracking is, and why you… by Vanessa Marcos Continue Reading...
7 Marketing Trends for 2021 🍾 2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,… by Vanessa Marcos Continue Reading...