4 Effective Ways to Measure Influencer Outreach Campaigns Influencer Outreach continues to mystify a lot of marketers. On one hand, it’s considered the number one marketing strategy for new customer acquisition. On the other, it’s considered unpredictable at best, unknown and costly at its worst. Here’s the deal. Influencer Outreach is here to stay. Influencer marketing is one of the fastest-growing marketing channels… by Vanessa Marcos Continue Reading...
4 Effective Ways to Measure Influencer Outreach Campaigns Influencer Outreach continues to mystify a lot of marketers. On one hand, it’s considered the number one marketing strategy for new customer acquisition. On the other, it’s considered unpredictable at best, unknown and costly at its worst. Here’s the deal. Influencer Outreach is here to stay. Influencer marketing is one of the fastest-growing marketing channels… by Vanessa Marcos Continue Reading...
20 Lead Capture Form Tips to Increase Your Conversion in 2020 You’ve probably heard that “money is in the email list” and that it’s vital to build the one with engaged followers. Your website and landing pages are one of the most proven ways to quickly build the list. When you add a lead capture form to your lead capture pages, you can start asking visitors… by Irina Maltseva Continue Reading...
Platform.ly Winter Update ⛄ New Integrations, New Features… In the Northern Hemisphere, it’s now Winter and thus time for us to give you a quick recap of the new integrations, new features and improvements we released these past few weeks. About Integrations Platformly Integration into Fluent Forms Fluent Forms is a drag-and-drop contact form plugin for WordPress. In short, this plugin allows you… by Julien Duc Continue Reading...
Personalize Your Emails With Content Snippets 📧 Today we are proud to announce the release of Content Snippets in Platformly! This was a highly requested feature. We listened to you and… it’s now available for all members, at no extra cost. What are Content Snippets exactly? Content Snippets are small bits of editable content that can be placed in emails, allowing for… by Julien Duc Continue Reading...
7 ActiveCampaign Alternatives That Help You Grow Your Business On Autopilot Marketing automation tools have been growing in popularity over the last little while as people make the push to streamline their lives and reduce the amount of time that is spent doing manual tasks. As these tools become more popular, comes an increase in competition. ActiveCampaign is one of the juggernauts in this field (they… by Irina Maltseva Continue Reading...
Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Platform.ly Fall Update 🍂 New Integrations, New Features… Fall is here in the Northern Hemisphere! It’s time for us to give you a quick recap of the new integrations, new features and improvements we released these past few weeks. Let’s start with new integrations… New Integrations There are no less than 4 new integrations since our last update. Lob Integration Lob is a… by Julien Duc Continue Reading...
How Small Businesses Can Benefit From Marketing Automation Tired of guessing games — will this or that marketing activity work out or not, especially when budgets are melting, like snow in March? It’s a common problem even for enterprises, not to mention small businesses. And the more activities companies embrace, the harder it becomes to handle all of them efficiently. This point isn’t… by Irina Maltseva Continue Reading...
Platform.ly Summer Update ☀️ New Features, New Integrations… Summer is almost over! Here is a quick recap of the features we released these past few months… Before we get started, we would like to remind you that we recently released our new landing page builder. This new builder is more intuitive than the previous one and comes with plenty more improvements. Make sure… by Julien Duc Continue Reading...
Increase Your Visitor-to-Trial Conversion Rate With This One Email About six months ago, I started an email outreach campaign to get more clients for my SaaS marketing consulting business. I started with a list of 1,000 SaaS companies and filtered it down according to revenue, stage, B2B vs. B2C, etc. One of the criteria I used was “Do they send this one specific email… by Christoph Engelhardt Continue Reading...