How To Create An Email Newsletter That Your Audience Will Love 
In this day and age where information is easily available at the touch of a button, is email newsletter dead? 
Definitely not! Email newsletter is alive and kicking and will not go away any time soon. In fact, they continue to be a very popular and effective communication channel, with very strong performance and should…
Email Marketing
Marketing Automation
Growth Marketing
Business Training
Product Updates
How To Create An Email Newsletter That Your Audience Will Love
In this day and age where information is easily available at the touch of a button, is email newsletter dead? Definitely not! Email newsletter is alive and kicking and will not go away any time soon. In fact, they continue to be a very popular and effective communication channel, with very strong performance and should…
How To Prevent Emails From Going To Spam 
If you do email marketing, you’ve heard about the dreaded Spam Folder. 
However, is it as bad as it sounds? Isn’t there a way to avoid it? Actually, there are several steps on how to prevent emails from going to spam. In this guide, we’ll give you some ideas about how to avoid the…
How To Reduce Your Unsubscribe Rate 
If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will…
How To Create Welcome Email Series That Convert
Welcome email series are an important part of any email marketing strategy. At first glance, they may seem redundant – why do you have to email someone just to thank them for subscribing? It’s most likely you did it already on the landing page after they finished subscribing. However, welcome emails can make a difference…
Email Marketing Glossary for 2022
Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns, measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you…
Unsubscribe Text: Best Practices & Tips
When sending an email broadcast, we all dread those unfortunate unsubscribes. However, they are a necessary evil as every email marketing message you send must contain an option to unsubscribe from your mailing list. Can you do anything to prevent users from unsubscribing without being pushy? We’ll go through a few techniques you can use…
Why Whitelisting Emails Is Essential
Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific…
Top 50 Email Marketing Stats You Should Know in 2022
Did you know that there are 4 billion active email users every day? Amazing, right? Knowing these stats might be of importance to your business. Stats about email marketing KPIs are also relevant, and they can help you to measure how you are performing compared to others – if you know what the average click-through…
The Top Email Marketing Trends For 2022 
Naysayers have been predicting the death of email marketing for years now. However, these predictions have been proven wrong every single time. In 2021, email still remains one of the most prominent channels for marketing. Over the years, as other channels come and go, email marketing has remained, constantly growing and evolving. Many social media…
Best Time to Send Emails 
Is There a Definite Answer?
If you got here, you were asking yourself something along the lines of “what is the best time to send my email campaign?” You’ve probably also read several articles saying “it depends”. That is the right answer, but is it satisfactory? Of course not. The thing is, although the best time to send email campaigns…
Topics of Interest
Email Marketing
Tips, insights, fresh ideas and more
to up your email marketing game
Marketing Automation
Techniques that will help you design
more effective automations
Growth Marketing
Other marketing topics: SEO,
Content Marketing, Growth Hacking...
Business Training
General business advice,
how to start and run a business
Product Updates
Updates about Platform.ly,
our all-in-one marketing platform