How To Create An Email Newsletter That Your Audience Will Love 😍 In this day and age where information is easily available at the touch of a button, is email newsletter dead? 🪦Definitely not! Email newsletter is alive and kicking and will not go away any time soon. In fact, they continue to be a very popular and effective communication channel, with very strong performance and should… by Vanessa Marcos Continue Reading...
How To Create An Email Newsletter That Your Audience Will Love 😍 In this day and age where information is easily available at the touch of a button, is email newsletter dead? 🪦Definitely not! Email newsletter is alive and kicking and will not go away any time soon. In fact, they continue to be a very popular and effective communication channel, with very strong performance and should… by Vanessa Marcos Continue Reading...
How To Prevent Emails From Going To Spam 📬 If you do email marketing, you’ve heard about the dreaded Spam Folder. 😨 However, is it as bad as it sounds? Isn’t there a way to avoid it? Actually, there are several steps on how to prevent emails from going to spam. In this guide, we’ll give you some ideas about how to avoid the… by Vanessa Marcos Continue Reading...
How To Reduce Your Unsubscribe Rate 📩 If you run an email marketing campaign, or are thinking of starting one, you must have heard of how email unsubscribe rates can affect your performance. Users unsubscribe for various reasons. They might not be interested in your content anymore, they might think that you email too often… No matter what you do, it will… by Vanessa Marcos Continue Reading...
How To Create Welcome Email Series That Convert Welcome email series are an important part of any email marketing strategy. At first glance, they may seem redundant – why do you have to email someone just to thank them for subscribing? It’s most likely you did it already on the landing page after they finished subscribing. However, welcome emails can make a difference… by Vanessa Marcos Continue Reading...
Email Marketing Glossary for 2022 Email marketing is a complex subject, and we’re not shy to admit this. It’s not easy to create campaigns, measure their results, test new features, and automate messages in a flow… Many things are involved in even the most straightforward of campaigns. So, in this short glossary, we’ll define a few main concepts that you… by Vanessa Marcos Continue Reading...
Unsubscribe Text: Best Practices & Tips When sending an email broadcast, we all dread those unfortunate unsubscribes. However, they are a necessary evil as every email marketing message you send must contain an option to unsubscribe from your mailing list. Can you do anything to prevent users from unsubscribing without being pushy? We’ll go through a few techniques you can use… by Vanessa Marcos Continue Reading...
Why Whitelisting Emails Is Essential Do you use email marketing in your company? Or considering email marketing? You should know that, no matter how good your emails are, they might still land in your reader’s inbox. That’s definitely not what we want. Did you know that your email can land in spam even though nobody reported you? There are specific… by Vanessa Marcos Continue Reading...
Top 50 Email Marketing Stats You Should Know in 2022 Did you know that there are 4 billion active email users every day? Amazing, right? Knowing these stats might be of importance to your business. Stats about email marketing KPIs are also relevant, and they can help you to measure how you are performing compared to others – if you know what the average click-through… by Vanessa Marcos Continue Reading...
The Top Email Marketing Trends For 2022 📨 Naysayers have been predicting the death of email marketing for years now. However, these predictions have been proven wrong every single time. In 2021, email still remains one of the most prominent channels for marketing. Over the years, as other channels come and go, email marketing has remained, constantly growing and evolving. Many social media… by Vanessa Marcos Continue Reading...
Best Time to Send Emails 📧 Is There a Definite Answer? If you got here, you were asking yourself something along the lines of “what is the best time to send my email campaign?” You’ve probably also read several articles saying “it depends”. That is the right answer, but is it satisfactory? Of course not. The thing is, although the best time to send email campaigns… by Vanessa Marcos Continue Reading...