Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Social Proof in Email Marketing: Secret Weapon to Explode Your Sales There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks… by Carsten Schaefer Continue Reading...
Increase Your Visitor-to-Trial Conversion Rate With This One Email About six months ago, I started an email outreach campaign to get more clients for my SaaS marketing consulting business. I started with a list of 1,000 SaaS companies and filtered it down according to revenue, stage, B2B vs. B2C, etc. One of the criteria I used was “Do they send this one specific email… by Christoph Engelhardt Continue Reading...
Email Deliverability: The Complete Guide to Owning the Inbox Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why… by Colin Klinkert Continue Reading...
Why Email Marketing Automation is Essential for B2C Companies If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on… by Irina Maltseva Continue Reading...
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays…. by Irina Maltseva Continue Reading...
Email Marketing Tips: How to Clean Your Email List List hygiene is a key aspect of Email Marketing. It is a best practice to keep your list clean and engaged, for better performance. Yet, it is overlooked by many… but what is list hygiene exactly? Simply put, it is the process of cleaning your email list to ensure the removal of all inactive, invalid,… by Julien Duc Continue Reading...
Using SMTP Servers & a List of Providers Platform.ly is an all-in-one marketing automation suite, that also provides emails. We take care of all your email sending needs, but we also understand you may want to send higher amounts of mail or being responsible for your own sender score and delivery rates. Adding your own SMTP account(s) into Platformly allows you to increase… by Colin Klinkert Continue Reading...
How to Clean Your Email List & Why You Simply Must Do It Why clean your email list? Vanity metrics like ‘how big is your list’, ‘what is your list size’? etc. mean nothing. What matters should be ‘what is your open rate’? ‘How many clicks do you get per mailing?’ and ‘what are your conversion rates?’ So here is the oxymoron – having a bigger list, can… by Colin Klinkert Continue Reading...
How To Create Automated Emails That Come From The Heart Don’t you hate it when it feels like you’re just being funnelled through a system? When the company you’re dealing with just couldn’t give a crap? They send you through robotic switchboards; give you impersonal services and send you emails that could have been sent to just about anyone. It feels wrong, doesn’t it? Like… by James Johnson Continue Reading...
Why You Need To Segment Your Email List What Is Email List Segmentation? My friend, Mike, runs a music shop in the centre of town. Every day he serves hundreds of musicians from all over the world: Guitarists, Drummers, Violinists, Pianists and even the occasional Triangle player. All of these people love music. But, none of them come to the shop for the… by Colin Klinkert Continue Reading...